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Articles » Business » Public-Relations
Public Relations Page : << <   [1] 2 3 4 5 6    >>>
5 Steps for Using Creative PR to Become an Expert Celebrity By: Marsha Friedman
There\'s a lesson here that can be learned and applied by anyone with a consumer message, regardless of whether you are selling a book, a product or a service. The lesson is that if you\'re interested in being in the news, or interviewed on radio and TV,(read entire article)
View : 131 Times
6 Tips for Getting Booked as a Talk Radio Guest By: Marsha Friedman
Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows, you're sure to find many that will be a good match for your message. So how do you get on the air?(read entire article)
View : 115 Times
A Day in the Life of a PR Pro By: marshafriedman123
I get all the credit for the successes of our clients. I've a team of professionals that make it happen. I want to introduce you to them. Meet Lisa Hess, our National TV Campaign Manager; learn how she does it.(read entire article)
View : 48 Times
Are Blogs Important to My PR Campaign? By: marshafriedman123
According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010. So how do you know which bloggers to target when you\'re promoting yourself or your company? Here are a few tips to help you.(read entire article)
View : 52 Times
Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market? By: Marsha Friedman
...the mass media is actually a smarter bet for reaching a niche audience, even if it's a business-to-business audience. At the end of the day, we can't be sure if business decision makers are reading the trade publications and Web sites.(read entire article)
View : 178 Times
Are Press Release Services Worth It? By: marshafriedman123
In the PR business, I've had experience with the free or low-cost press release services that seem to have proliferated all over the Internet. However, the question you have to ask yourself is, "What does that really get me?"(read entire article)
View : 25 Times
Are You Losing Faith in Your Book? Maybe the Problem Is Your PR By: marshafriedman123
I can see why some people lose faith in their books, after doing the things that are normally done in book promotion and getting little response. Maybe the problem is NOT your book, but your PR approach. Read on.(read entire article)
View : 67 Times
Are You The Invisible Author? By: marshafriedman123
Many authors can relate to the Invisible Man. After all that work, having no one know that their book even exists. Read on and learn how to get the visibility you need.(read entire article)
View : 72 Times
Be a Dream Guest on Talk Radio And Turn Your Host's Listeners into Your Followers By: Marsha Friedman
The hard truth that a PR agency has to help clients understand is that journalists and host don't care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with informa(read entire article)
View : 177 Times
Christmas In August? You Need To Start Now To Be In Your Customer's Holiday Plans By: marshafriedman123
The 4th quarter will be here in less than 6 weeks, the greatest sales season of the year. The media is booking its segments, planning their articles and prepping their shows NOW. Will you be in the media? Read on.(read entire article)
View : 33 Times
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Wed, 08 Feb 2012 00:54:11 GMT Chairman, 3 others out in Yahoo board shake-up (AP)

FILE - In this Jan. 29, 2004 file photo, Roy Bostock, chairman of the Partnership for a Drug Free America, speaks during a news conference in New York. Yahoo Inc. on Tuesday, Feb. 7, 2012 announced taht Bostock, Chairman of Yahoo since 2008, and three longtime board members are stepping down, fulfilling the wishes of many frustrated shareholders who believe the directors have been part of the problem that has dragged down the Internet company's revenue and stock price. (AP Photo/Mary Altaffer, File)AP - Yahoo Chairman Roy Bostock and three longtime board members are stepping down, submitting to the demands of many frustrated shareholders who blame them for contributing to the follies that have dragged down the Internet company's revenue and stock price.




Tue, 07 Feb 2012 23:58:47 GMT Disney 1Q revenue misses estimates but profits up (AP)

In this Feb. 6, 2012 photo, The Disney Soda Fountain & Studio Store marquee is seen on Hollywood Boulevard in Los Angeles. Walt Disney Co. releases quarterly financial earnings Tuesday, Feb. 7, 2012, after the market close. (AP Photo/Damian Dovarganes)AP - The Walt Disney Co. said Tuesday that its net income rose 12 percent in the final quarter of 2011, as a slimmer movie slate and upbeat theme park results helped the company top earnings forecasts even while revenue gains were less than expected.




Wed, 08 Feb 2012 00:01:25 GMT 2.1 million viewers live stream Super Bowl online (AP)
AP - The first live stream of the Super Bowl drew 2.1 million unique viewers, NBC said Thursday.

Wed, 08 Feb 2012 02:49:44 GMT Just Show Me: 3 great and free cooking apps for the iPhone (Yahoo! News)
Yahoo! News - Welcome to Just Show Me on Tecca TV, where we show you tips and tricks for getting the most out of the gadgets in your life. In today's episode we'll show three great cooking apps for the iPhone. BigOven Epicurious Serving Sizer Take a look …

Wed, 08 Feb 2012 02:39:36 GMT Transparent Screen app saves you from bodily injury while texting (Yahoo! News)
Yahoo! News - Fond of texting while walking? Unless you're extremely nimble, you may have bumped into people, objects, or even stumbled. In extreme cases, you may have even bruised yourself or broken a few things. But if you have an Android device, you can …

Tue, 31 Jan 2012 23:45:44 GMT NASA Launches Facebook Game to Test Space Program Knowledge (Mashable)
Mashable - How much do you know about the NASA space program, Earthling?

Wed, 08 Feb 2012 05:37:34 GMT Analysis: More than just Great Firewall awaits Facebook in China (Reuters)
Reuters - When it comes to China, Facebook should consider itself forewarned. Cracking the world's biggest internet population might seem an obvious ambition for the social networking giant as it trumpets its global growth before a $5 billion initial public offering, but the chances it will succeed look slim.

Wed, 08 Feb 2012 01:23:46 GMT Yahoo chairman exits, review drags on (Reuters)

In this image released by Yahoo!, documentary filmmaker Morgan Spurlock is shown in 'The Failure Club,' a series about people trying to do the things they've always feared, for Yahoo! After years of drips and drabs of experimentation, the top video destinations on the Web are flush with original projects and teaming with a new wave of niche-oriented content creators. (AP Photo/Yahoo!)Reuters - Yahoo Inc Chairman Roy Bostock and three other directors will step down as the struggling company ploughs ahead with an internal overhaul, including discussions on dealing with its stakes in China's Alibaba Group and Yahoo Japan.




Wed, 08 Feb 2012 00:26:41 GMT Social Gaming Apps for Android -- Steam, Xbox Live and More (ContributorNetwork)
ContributorNetwork - For many people, gaming is no longer a solitary experience where you buy a game and bring it back home and play it -- not even on Android-powered smartphones and tablets. Because it's not just that people are buying games from the Android Market, or Gameloft's store, or other online marketplaces. They're making friends, playing online, and earning trophies and achievements through gameplay that their friends can then see on their profiles.

Tue, 07 Feb 2012 22:50:41 GMT Google Android Mascot Merchandise -- Own Your Own Tiny Robot (ContributorNetwork)
ContributorNetwork - COMMENTARY | Say what you will about the relative merits of Android smartphones vs. the iPhone, but the Android mascot wins against the iPhone's hands-down. This is largely because the iPhone doesn't have a mascot, but that's not the point. The point is that the cute little green robot seen all over Android phone commercials (and depicted in Google branding) can be yours, and can sit on your desk or even do useful things for you. And yes, he comes in more colors than just green.

Wed, 08 Feb 2012 01:31:45 GMT CalSTRS wants Facebook board to expand, add women (Reuters)

An illustration picture shows the log-on screen for the website Facebook, in Munich February 2, 2012. REUTERS/Michael DalderReuters - The California State Teachers' Retirement System, the second-largest largest pension fund in the United States, wants Facebook Inc to expand its board of directors and diversify a panel that has no women.




Tue, 07 Feb 2012 23:35:39 GMT Halliburton to abandon BlackBerry, turn to iPhone (Reuters)
Reuters - Oil field services company Halliburton plans to stop issuing BlackBerry smartphones to employees and switch over to Apple's iPhone, which it said was better suited to its needs, marking another setback for Research In Motion.

Tue, 07 Feb 2012 23:13:00 GMT Path iPhone app shown to be uploading iOS address books to its servers (Appolicious)
Appolicious - One of the most popular social networking apps available for iOS and Android devices is in a bit of hot water.

Tue, 07 Feb 2012 20:50:06 GMT Summary Box: Jobs flow from mobile, Facebook apps (AP)
AP - CAREER OPPORTUNITY: All those apps being made for smartphones, computer tablets and Facebook's online social network are helping the U.S. economy lower its unemployment rate. A study released Tuesday by the technology trade group TechNet estimates apps are responsible for creating about 466,000 U.S. jobs since 2007.

Tue, 07 Feb 2012 22:51:02 GMT Amazon, Viacom close to Web video deal (Reuters)
Reuters - Amazon.com Inc is about to announce a Web video deal with Viacom Inc in what sources said was one of the last steps in a plan to launch a standalone subscription service to compete with Netflix Inc.

Tue, 07 Feb 2012 22:00:00 GMT Don’t stress tax time with these helpful iPhone apps (Appolicious)
Appolicious - It’s tax time! What, it isn’t a happy time for you? Well maybe you should spend more time prepping throughout the year with your iPhone apps so you don’t get so stressed out come the beginning of next year. Tax time shouldn’t be stressful, it should be routine. Here are some helpful tax apps to get you started on a road to financial stability.

Tue, 07 Feb 2012 22:53:55 GMT RIM tells European developers it's "ready to compete" (Reuters)

A sign of Research in Motion (RIM) is seen at its headquarters in Waterloo, Ontario, January 22, 2012. REUTERS/Geoff RobinsReuters - Next-generation software for BlackBerry's smartphones is "ready to compete", Research In Motion's new chief executive, Thorsten Heins, told more than 2,000 technical developers on Tuesday, expressing confidence in RIM's long-term future.




Mon, 06 Feb 2012 23:21:16 GMT Cisco seen reporting solid second quarter (Reuters)
Reuters - A year after network equipment maker Cisco Systems Inc unnerved investors with yet another weak quarterly outlook the company looks set to report a stable quarter buoyed in part by improving enterprise demand in the United States.



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