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By: Helen Chow
You are lying in a hammock strung between 2 coconut trees in The Bahamas.
A gentle breeze cools you as does the tropical cocktail you take regular sips of.
All of this is indeed all the more enhanced by knowing your Online Business is
running on automatic, which means business success, which in turn means
money in the bank!

Online customers need immediate attention and their queries answered promptly.
There is just too much competition on The Internet. Dissatisfied customers, who
feel they are just a number tag when visiting your site, will be gone in a jiffy with
just a simple click of the mouse. Customers, especially new potential ones, need
to be made to feel important and special. They need to be attented to -
IMMEDIATELY!

It would seem that you are doomed to slavery to your Online Business answering
individual queries as and when they come in. But wait! What, if there were a way
that you could send out all the requested information to your potential customers
without having to answer your phone or checking your email? While this may seem
like a dream in Never-Never Land, it is being done by the most successful Internet
Marketing Gurus.

The secret is -Autoresponders! This is a Must-Have for a successful, automated
Online business - an automated method of responding to emails sent by existing
or potential customers. Your time is money - very valuable – and answering emails
individually and personally is unnecessary. Autoresponders allow you to spend
the time saved doing other important things. At the same time, it gives your
customer access to information almost immediately.

There are many different uses for Autoresponders for virtually any type of
business. Amongst some of the uses:
· To answer frequently-asked questions about a product/service.
· To provide product or pricing information.
· A personalised way of using the customer’s first name to greet and
welcome her/him to your website immediately upon her/his signing
up
· To thank your customer after a visit.

There are advantages of using autoresponders as opposed to simply listing that
same information on one of your webpages. The most important one is the
receipt of an email notification each time a response is sent out: Tracking gives
you control of your business in each of your individual promotions. It also gives
you fingertip-access to the email addresses of potential customers. These
addresses are Internet-Gold and can be used to send out new and updated
information to them.

Your choice of an effective autoresponder is vital. The chosen autoresponder
should be as personal as possible for sending out follow-ups to potential
customers. Statistics show that it takes approximately 7 to 10 contacts before an
eventual sale, especially to new customers. Persistence pays off – then, often
that customer is yours for life as you have ‘taught’ him (wired in his brain) to buy
from you.

As a rule of thumb, advertisements should be short and to the point. However,
when a customer requests specific information, an effective autoresponder should
allow the placing of as much text on the page as you deem necessary. The
chosen autoresponder should provide automatic updates to customers free of
charge.

The great beauty of the autoresponder is that it is not only a fantastic Internet
Marketing Tool you cannot be without BUT -it is affordable! You can obtain
free autoresponders from several online sources. However, make your choice
wisely. If you can afford it, you may find paying for a good one a better option.

The automatic responses will be a welcome addition to your Marketing Strategy.
They will automatically help increase traffic to your site while you lounge in your
hammock and sip your tropical cocktail.

Just a last tip/sip: make sure you choose one that gives you all the extras that will
send your site to the top, and your profits through the roof!

To The Bahamas...here we come!


Helen Chow
ND., Dip. Herb., B.Sc.
Entrepreneur, Naturopath, Herbalist, Internet Home Business Entrepreneur

http://www.InternetSeedMoney.com


I graduated in Marketing and have always been an entrepreneur in
fields that include Gourmet French/Fusion Food, Naturopathy, Herbalism,
Astrology, Travel, Writing and, of course, Internet Marketing. I find the
Internet so amazing - it allows me to 'carry' my work with me anywhere I go!

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