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Forgot Password?    New User? Poetry Business Music Humor Arts & Entertainment Movies Destinations Women Issues Home Improvement Dating Real Estate SEO Health & Fitness Investing Home Based Business View all Categories Welcome to iArticleBeach.com - Free Articles for Reprint. Add great content to your web site today! Articles » Business » Entrepreneurs >> View Article Thinking of launching a white label game product? By: Morgan Collins Thinking about launching a white label gaming channel? Do you have a great brand and are wondering how online gaming fits into your business model? Have you been approached by a white label games provider? Well here's a checklist of 10 characteristics that your gaming operator should provide: Liquidity When a player comes to your site, they want choice, entertainment and a large gaming community. Clients should be able to access a deep pool of player liquidity, ensuring that their customers will always be able to find a game to suit their requirements and their level of skill. They should also be able to play against players from all over the world. Operators like St Minver Ltd, who manage the International Poker Network (Europe's largest poker network) and the International Bingo Network, provide access to multi-language bingo, casino, soft games and sportsbooks. Tight Regulations Operators should have a gaming license. There are only a few countries who regularly give licenses but, you should ensure that the operator is in possession of a license issued by a highly regulated authority. Granting online gaming licenses exclusively to only 13 companies, Gibraltar is home to a majority of the largest online gaming companies, representing close to 37% of the market by revenue. The Gibraltar license is highly coveted as European governments have begun to restrict marketing to their residents by any online gaming company outside the EEA. In addition, the rigors of obtaining a Gibraltar license remain high. St Minver partners benefit from the company's ability to offer gaming services that run off the most highly regarded gaming license without the rigors and the expense. Tier 1 Banking Clients and customers should require access to secure banking mechanisms. You should ensure you work with a client that enables you to leverage credit card merchant facilities with at least two premier banking institutions. Customers should be offered the ability to use mainstream payment mechanisms (including Visa, MasterCard, Switch and Solo), with immediate credit at competitive rates. Competitors without such banking facilities are currently only able to offer niche payment processors, such as NETeller, which only offers 3-4 days' delayed credit or an instant credit option where customers are charged higher fees. Customisation Operators should provide partners with the ability to create a product which is bespoke to each partner's brand requirements. The operator’s suite of games should enable a tailored product offering to better cater to specific audience demographics. In addition, the product offering should be tailored to comply with the specific look and feel of each partner's brand and site, to create an environment which is seamless to the end user. CRM The operators should work closely with you as a partner, to offer direct customer communication strategies and tools. The white label provider should have a team of knowledgeable CRM experts who bring together experience from a variety of leading online sites. Partners benefit from the economies of scale gained through the creation of a network. In addition, operators like St Minver offer partners special CRM tools on a more cost effective basis. Best-of-breed games The operator should create a highly scalable solution for its white label partners. In creating the integrated platform, you should be offered the best-of-breed games that are plugged directly into the platform offering customers a unique gaming experience that is tailored to the individual site's look and feel. VIP service team Your VIP customers should be given the opportunity to participate in special bonus and loyalty programs. The VIP program should be tailored to create loyalty for high consistency players, and offered on an invite only basis. Those customers who qualify for the VIP program should be entitled to receive cash back on all wins and losses incurred in the month. In addition they may receive special gifts at any time including flights, upgrades, hotels and concerts. v24/7 multi-language customer service Operators should provide 24 hour customer service in multi-language. St Minver provide service in English, German, Spanish and Turkish (restricted times). More importantly, providers should offer online chat support in multiple languages. Customer service on three levels: online chat, email and telephone are a huge advantage in showing customers that you can provide a secure and safe gaming experience. 24/7 monitoring for fraud/security Games and gaming operators should offer real time fraud security monitoring. The white label games operator should have a team of individuals who actively monitor the games for scams such as collusion, chip dumping and other fraudulent behaviour. With regard to Casino and Bingo, the company should implement the necessary precautionary processes to restrict underage gaming and gaming from non-legal jurisdictions such as the US. The company should also follow ethical gaming principles as set by associations like Gamcare, the industry leading player protection association. Player education Player education is a major part of obtaining and retaining customers. The operators should be able to provide an established mechanism of player education and tutoring. Networks like St Minver operate an interactive and live chat room poker school for all partners, with significant rookie player pools. The school is offered to beginners and to those who wish to take their skills to the next level. The school is offered in English, German and Spanish Total Views : 995    Word Count Appx. : 852 See All articles From Author

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GM's decision followed Facebook officials' failure to convince top marketing executives at the U.S. automaker of the benefits of Facebook's paid ads at a meeting that took place in the past few weeks, people familiar with the meeting said on Thursday. ... " target="_blank">GM ad move followed failed Facebook pitch: sources 2012-05-18T02:13:12Z http://news.yahoo.com/reports-hp-poised-eliminate-30-000-jobs-194048870--finance.html Reports: HP poised to eliminate up to 30,000 jobs 2012-05-18T01:31:04Z http://news.yahoo.com/facebook-share-flippers-risk-missing-future-ipos-005337495--sector.html Facebook share flippers risk missing future IPOs 2012-05-18T00:53:37Z http://news.yahoo.com/morgan-stanley-ups-facebook-ipo-share-cap-5-005337199--sector.html Morgan Stanley ups Facebook IPO share cap to 5,000 2012-05-18T00:53:37Z http://news.yahoo.com/factbox-facebook-ipo-numbers-005337687--sector.html Factbox: Facebook and its IPO: by the numbers 2012-05-18T00:53:37Z http://news.yahoo.com/samsung-gets-9-million-preorders-galaxy-phone-report-003105659--finance.html SEOUL (Reuters) - Samsung Electronics Co has received some 9 million pre-orders for its third-generation Galaxy S smartphone from more than 100 global carriers, the Korea Economic Daily reported on Friday. 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The office of Governor Lincoln Chafee said that 38 Studios LLC, Schilling's company, hand-delivered a $1.1 million check to the Rhode Island Economic Development Corporation just before the close of business. "Upon learning from the Chief Financial Officer of 38 Studios that there were insufficient funds to cover the payment, the check was returned. ... " target="_blank">Schilling game firm can't make Rhode Island payment 2012-05-17T23:41:08Z http://news.yahoo.com/yahoos-boss-dumps-recently-created-division-232534195--finance.html Yahoo's new boss dumps recently created division 2012-05-17T23:37:57Z http://news.yahoo.com/facebooks-16-billion-ipo-one-worlds-largest-212520548--finance.html Facebook's $16 billion IPO one of world's largest 2012-05-17T23:27:41Z http://news.yahoo.com/viral-vinyl-amazing-guerrilla-marketing-stunts-fool-media-232509783.html Viral Vinyl! 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" target="_blank">Europe-vs-Facebook group gathers comments in privacy battle 2012-05-17T23:04:46Z http://news.yahoo.com/more-twice-many-tweets-supported-gay-marriage-opposed-230200096.html The tweeting masses are on board with the cause of the moment, gay marriage, by a roughly 2.6-to-1 margin, according to a report from Pew's Project for Excellence in Journalism. It looks at tweets from May 7, the day after Joe Biden became "absolutely comfortable" with gay marriage, to May 11, two days after Obama's announcement of his own support. ... 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Only customers who pay full price for their cellphones will be able to keep unlimited data service plans for a flat monthly fee of $30 a month. ... " target="_blank">Verizon data fans to pay more in service or phones 2012-05-17T22:30:11Z http://news.yahoo.com/4-steps-cultivating-online-trust-223001749.html 4 Steps to Cultivating Online Trust 2012-05-17T22:30:01Z

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